Integrated Advertising, Promotion, and Marketing Communication
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social medi...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PEARSON
2012
©2012 |
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-930723 | ||
| 005 | 201881311216 | ||
| 008 | 190321t20129999MAU a## ##001 #deng#D | ||
| 020 | # | # | |a 9780132539036 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .C56 2016 |
| 100 | 1 | # | |a Clow, Kenneth E. |e author |
| 245 | 1 | 0 | |a Integrated Advertising, Promotion, and Marketing Communication |c Kenneth E. Clow, Donald Baack |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a Boston |b PEARSON |c 2012 |
| 264 | # | 1 | |c ©2012 |
| 300 | # | # | |a 496 pages |b color illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographies and index. |
| 520 | # | # | |a Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. |
| 650 | # | # | |a Marketing-Management |
| 651 | # | # | |a Communication in marketing |
| 700 | 1 | # | |a Baack, Donald |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=930723 |
Integrated Advertising, Promotion and Marketing Communications