Integrated Advertising, Promotion, and Marketing Communication
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social medi...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
PEARSON
2012
©2012 |
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. |
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| Item Description: | Includes index |
| Physical Description: | 496 pages color illustrations 28 cm |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 9780132539036 |
Integrated Advertising, Promotion and Marketing Communications