New Developments in Online Marketing
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platfor...
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2014
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| Series: | Key issues in marketing management
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| Online Access: | Click Here to View Status and Holdings. |
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Online marketing
Online marketing a user's manual
Online market research cost-effective searching of the Internet and online databases
