New Developments in Online Marketing

New Developments in Online Marketing

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platfor...

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Bibliographic Details
Other Authors: Tagg, Stephen (Editor), Stevenson, Alan (Editor), Vescovi, Tiziano (Editor)
Format: Book
Language:English
Published: New York Routledge 2014
Series:Key issues in marketing management
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