Balancing Capacity and Demand in Service Operation
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to de...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 7 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Managing the demand-supply chain value innovations for customer satisfaction