Positioning Services in Competitive Market
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 2 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190805t2018 NJU a## ##000 ENG#D | ||
| 020 | # | # | |a 9781944659127 |q paperback |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |8 DLC |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9980.5 |b .W568 2017 |
| 100 | 1 | # | |a Wirtz, Jochen |e author |
| 245 | 1 | 0 | |a Positioning Services in Competitive Market |c Jochen Wirtz |
| 264 | # | 1 | |a New Jersey |b World Scientific |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a 46 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Winning in Service Markets Series |v Vol. 2 |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. |
| 650 | # | # | |a Service industries |
| 650 | # | # | |a Strategic planning |
| 650 | # | # | |a Competition |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=930292 |
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Essentials of Services Marketing