Positioning Services in Competitive Market
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 2 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of Services Marketing 
Strategic service management beyond the moment of truth 
Understanding Service Consumer