Young Consumer Behaviour A Research Companion
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available eviden...
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| Format: | Book |
| Language: | English |
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London
Routledge, Taylor & Francis Group
2018
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| Online Access: | Click Here to View Status and Holdings. |
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Consumer behaviour