Young Consumer Behaviour A Research Companion

Young Consumer Behaviour A Research Companion

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available eviden...

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Bibliographic Details
Other Authors: Gbadamosi, Ayantunji (Editor)
Format: Book
Language:English
Published: London Routledge, Taylor & Francis Group 2018
Subjects:
Child consumers
Consumer behavior
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