Retail marketing

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Bibliographic Details
Main Author:	Lusch, Robert F
Other Authors:	Dunne, Patrick M, Gebhardt, Randall 1960-, Lusch, Robert F.
Format:	Book
Published:	Cincinnati, Ohio College Division, South-Western Pub. Co. 1993
Edition:	2nd ed
Subjects:	Marketing Retail trade > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-92659
020	#	#	\|a 0538826975
090	0	0	\|a HF5429 \|b .L785 1993
100	1	#	\|a Lusch, Robert F
245	1	1	\|a Retail marketing \|c Robert F. Lusch, Patrick Dunne, Randall Gebhardt
250	#	#	\|a 2nd ed
260	#	#	\|a Cincinnati, Ohio \|b College Division, South-Western Pub. Co. \|c 1993
300	#	#	\|a xiv, 864 p. \|b ill. \|c 24 cm
500	#	#	\|a Rev. ed. of: Retail management. 1990.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing
650	#	0	\|a Retail trade \|x Management
700	1	#	\|a Dunne, Patrick M
700	#	#	\|a Gebhardt, Randall \|c 1960-
700	#	#	\|a Lusch, Robert F. \|t Retail management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92659
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam