CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Ma...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE
2018
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| Series: | Mastering business research methods.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Focus groups theory and practice