CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS

CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Ma...

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Bibliographic Details
Main Authors: Oates, Caroline J. (Author), Alevizou, Panayiota J. (Author)
Format: Book
Language:English
Published: London SAGE 2018
Series:Mastering business research methods.
Subjects:
Business > Research > Methodology
Management > Research > Methodology
Focus groups
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