CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS

• Main Authors: Oates, Caroline J. (Author), Alevizou, Panayiota J. (Author)
• Format: Book
• Language: English
• Published: London SAGE 2018
• Series: Mastering business research methods.
• Subjects: Business > Research > Methodology; Management > Research > Methodology; Focus groups
• Online Access: Click Here to View Status and Holdings.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Ma...

Table of Contents:

• Machine generated contents note: 1. Introduction
• 2. Understanding Focus Groups
• 3. Basic Components of Focus Groups
• 4. Conducting Focus Groups
• 5. Examples of Focus Groups
• 6. Conclusions.