CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Ma...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE
2018
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| Series: | Mastering business research methods.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190104t2018 -US #g# ##001 #beng#D | ||
| 020 | # | # | |a 9781473948211 |q hardback |
| 040 | # | # | |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a H61.28 |b .O28 2018 |
| 100 | 1 | # | |a Oates, Caroline J. |e author |
| 245 | 1 | 0 | |a CONDUCTING FOCUS GROUPS |b FOR BUSINESS & MANAGEMENT STUDENTS |c Caroline J. Oates; Panayiota J. Alevizou |
| 264 | # | 1 | |a London |b SAGE |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a x, 90 pages |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a Mastering business research methods. |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Machine generated contents note: 1. Introduction -- 2. Understanding Focus Groups -- 3. Basic Components of Focus Groups -- 4. Conducting Focus Groups -- 5. Examples of Focus Groups -- 6. Conclusions. |
| 520 | # | # | |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Business |v Research |x Methodology |
| 650 | # | 0 | |a Management |v Research |x Methodology |
| 650 | # | 0 | |a Focus groups |
| 700 | 1 | # | |a Alevizou, Panayiota J. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=924911 |
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Focus groups theory and practice