CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS

CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Ma...

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Bibliographic Details
Main Authors: Oates, Caroline J. (Author), Alevizou, Panayiota J. (Author)
Format: Manuscript Book
Language:English
Published: London SAGE 2018
Series:Mastering business research methods.
Subjects:
Business > Research > Methodology
Management > Research > Methodology
Focus groups
Online Access:Click Here to View Status and Holdings.
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504 # # |a Includes bibliographical references and index 
505 0 # |a Machine generated contents note: 1. Introduction -- 2. Understanding Focus Groups -- 3. Basic Components of Focus Groups -- 4. Conducting Focus Groups -- 5. Examples of Focus Groups -- 6. Conclusions. 
520 # # |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. 
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650 # 0 |a Management  |v Research  |x Methodology 
650 # 0 |a Focus groups 
700 1 # |a Alevizou, Panayiota J.  |e author 
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