Segmentation, Revenue Management and Pricing Analytics

Segmentation, Revenue Management and Pricing Analytics

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analyt...

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Bibliographic Details
Main Authors: Bodea, Tudor (Author), Ferguson, Mark 1969- (Author)
Format: Book
Language:English
Published: NEW YORK LONDON Routledge 2014
Subjects:
Revenue management
Pricing
Market segmentation
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