The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today;s market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of. The...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
1998
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The focus group a strategic guide to organizing, conducting and analyzing the focus group interview