The Customer Experience Book How to design, measure and improve customer experience in your business

The Customer Experience Book How to design, measure and improve customer experience in your business

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to...

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Bibliographic Details
Main Author: Pennington, Alan (Author)
Format: Book
Language:English
Published: Harlow, England PEARSON 2016
Subjects:
Customer relations
Customer services
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