Global Business Strategy Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and us...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Tokyo
Springer Open
2015
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| Series: | Springer texts in business and economics
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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GLOBAL STRATEGY
Elements of multinational strategy
Global marketing management changes, challenges and new strategies
