Global Business Strategy Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and us...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Tokyo
Springer Open
2015
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| Series: | Springer texts in business and economics
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-924475 | ||
| 005 | 2018423114024 | ||
| 008 | 180523t2015 NYU a## ##001 #dENG#D | ||
| 020 | # | # | |a 9784431562887 |q paperback |
| 040 | # | # | |a GW5XE |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD62.4 |b .M68 2015 |
| 100 | 1 | # | |a Motohashi, Kazuyuki |e author |
| 245 | 1 | 0 | |a Global Business Strategy |b Multinational Corporations Venturing into Emerging Markets |c Kazuyuki Motohashi |
| 264 | # | 1 | |a Tokyo |b Springer Open |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a xvii, 259 pages |b illustrations (some colour) |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Springer texts in business and economics |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. |
| 526 | 0 | # | |b BA246 |5 BM |
| 526 | 0 | # | |b Bachelor of Administration (Hons) International Business |5 Faculty of Business and Management |
| 650 | # | 0 | |a International business enterprises |x Management |
| 650 | # | 0 | |a Strategic planning |
| 830 | # | 0 | |a Springer texts in business and economics |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=924475 |
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GLOBAL STRATEGY