SERVICE MANAGEMENT PRINCIPLES FOR HOSPITALITY AND TOURISM
"This book investigates the underlying principles of service management and examines strategies, systems, processes and design aspects of creating and evaluating service delivery, service excellence and service orientation. This requires adopting a holistic approach that allows companies to int...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Dubuque
Kendall Hunt Publishing Company
2015
©2015 |
Edition: | Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | "This book investigates the underlying principles of service management and examines strategies, systems, processes and design aspects of creating and evaluating service delivery, service excellence and service orientation. This requires adopting a holistic approach that allows companies to integrate and practice these fundamentals across a ranage of management areas, essential to effective leadership including marketing, operations and human resources."--Cover. |
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Physical Description: | xix, 351 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9781465269607 1465269606 |