Digital Marketing Communication in Tourism Industry A Tool for Customer Acquisition

Digital Marketing Communication in Tourism Industry A Tool for Customer Acquisition

This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outloo...

Full description

Saved in:
Bibliographic Details
Main Author: Schwarz, Florian (Author)
Format: Manuscript Book
Language:English
Published: Germany VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG 2009
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm a2200000#i 4501
001 wils-923955
005 201841615213
008 180516s2009 GW a## ##000 #dENG#D
020 # # |a 9783639105797  |q paperback 
040 # # |a UiTM  |b eng  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b .S39 2009 
100 1 # |a Schwarz, Florian  |e author 
245 1 0 |a Digital Marketing Communication in Tourism Industry  |b A Tool for Customer Acquisition  |c Florian Schwarz 
264 # 1 |a Germany  |b VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG  |c 2009 
264 # 4 |c ©2009 
300 # # |a 61 pages  |b illustrations  |c 22 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references 
520 # # |a This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outlook of internet marketing as it continues to bridge ever greater geographical distances and transform the conventional roles of market and customer. The new realities of the online sphere enable marketers to precisely measure the effectiveness of digital advertising campaigns. 
526 0 # |a HTT668  |b HM241  |5 HM 
526 0 # |a Tourism Marketing Management  |b Bachelor Science in Tourism Management (Hons)  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Internet marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923955 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00255##a007.25.3||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00502##a007.9.2||00520##a007.2||00520##b007.2||00538##a003.16.9||00546##a006.11||00730##a006.2.2||00730##d006.4||00730##f006.10||00730##n006.2.2||00730##p006.2.2|| 

Similar Items