Digital Marketing Communication in Tourism Industry A Tool for Customer Acquisition
This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outloo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Germany
VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Digital Marketing COMMUNICATING, SELLING AND CONNECTING