Digital Marketing Communication in Tourism Industry A Tool for Customer Acquisition

• Main Author: Schwarz, Florian (Author)
• Format: Manuscript Book
• Language: English
• Published: Germany VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG 2009
• Subjects: Internet marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 61 pages illustrations 22 cm
• Bibliography: Includes bibliographical references
• ISBN: 9783639105797

This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outlook of internet marketing as it continues to bridge ever greater geographical distances and transform the conventional roles of market and customer. The new realities of the online sphere enable marketers to precisely measure the effectiveness of digital advertising campaigns.