Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism....
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PERSON
2017
|
| Edition: | SEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-923953 | ||
| 005 | 20180205152538.0 | ||
| 008 | 151221s2017 -US a## ##001 #dENG#D | ||
| 020 | # | # | |a 9780134151922 |q hardback |
| 020 | # | # | |a 0134151925 |q hardback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M3 |b K68 2017 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing for Hospitality and Tourism |c Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 250 | # | # | |a SEVENTH EDITION |
| 264 | # | 1 | |a Boston |b PERSON |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xxii, 658 pages |b colour illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. |
| 526 | 0 | # | |a HTT668 |b HM241 |5 HM |
| 526 | 0 | # | |a Hospitality Strategic Management |b Bachelor Science in Tourism Management (Hons) |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Hospitality industry |x Marketing |
| 650 | # | 0 | |a Tourism |x Marketing |
| 700 | 1 | # | |a Bowen, John T. |e author |
| 700 | 1 | # | |a Makens, James C. |e author |
| 700 | 1 | # | |a Baloglu, Seyhmus |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923953 |
Marketing for Hospitality and Tourism