Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

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Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism....

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Bowen, John T. (Author), Makens, James C. (Author), Baloglu, Seyhmus (Author)
Format: Book
Language:English
Published: Boston PERSON 2017
Edition:SEVENTH EDITION
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
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