Retail marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Tideman, Christopher C. S
Format:	Book
Published:	Oxford Butterworth Heinemann 1993
Series:	Marketing series
Subjects:	Marketing > Planning Communication in marketing Retail trade
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .M36919 1993
100	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
245	1	1	\|a Retail marketing plans \|b how to prepare them, how to use them \|c Malcolm H.B. McDonald and Christopher C.S. Tideman
260	#	#	\|a Oxford \|b Butterworth Heinemann \|c 1993
300	#	#	\|a xi, 338 p. \|c 24 cm
490	1	#	\|a Marketing series
500	#	#	\|a Includes index
500	#	#	\|a "Published on behalf of the Chartered Institute of Marketing
650	#	0	\|a Marketing \|x Planning
650	#	0	\|a Communication in marketing
650	#	0	\|a Retail trade
700	1	#	\|a Tideman, Christopher C. S
710	1	#	\|a Chartered Institute of Marketing
840	#	#	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=92383
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