Retail marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Tideman, Christopher C. S
Format:	Book
Published:	Oxford Butterworth Heinemann 1993
Series:	Marketing series
Subjects:	Marketing > Planning Communication in marketing Retail trade
Online Access:	Click Here to View Status and Holdings.
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