THE ROUTLEDGE HANDBOOK OF CONSUMER BEHAVIOR IN HOSPITALITY AND TOURISM
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marke...
Saved in:
Other Authors: | |
---|---|
Format: | Book |
Language: | English |
Published: |
LONDON NEW YORK
Routledge, Taylor & Francis Group
2017
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000ntm a2200000#i 4501 | ||
---|---|---|---|
001 | wils-923753 | ||
005 | 2018626161553 | ||
008 | 181204s2017 NYU #g# f#001 #dENG#D | ||
020 | # | # | |a 9781138961678 |q hardback |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a TX911.3.C8 |b R68 2017 |
245 | 0 | 4 | |a THE ROUTLEDGE HANDBOOK OF CONSUMER BEHAVIOR IN HOSPITALITY AND TOURISM |c Edited by Saurabh Kumar Dixit |
264 | # | 1 | |a LONDON |a NEW YORK |b Routledge, Taylor & Francis Group |c 2017 |
264 | # | 4 | |c ©2017 |
300 | # | # | |a xxix, 483 pages |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour. |
526 | 0 | # | |a HTT565 |b HM241 |5 HM |
526 | 0 | # | |a Travel Behaviour |b B. Sc. (Hons.) Tourism Management |5 Faculty of Hotel and Tourism Management |
650 | # | 0 | |a Hospitality industry |v Handbooks, manuals, etc. |x Customer services |
650 | # | 0 | |a Tourism |v Handbooks, manuals, etc. |x Customer services |
650 | # | 0 | |a Consumer behavior |v Handbooks, manuals, etc. |
700 | 1 | # | |a Dixit, Saurabh Kumar |d 1979- |e editor |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923753 |
998 | # | # | |a 00264#1a002.8.2||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |