THE ROUTLEDGE HANDBOOK OF CONSUMER BEHAVIOR IN HOSPITALITY AND TOURISM

THE ROUTLEDGE HANDBOOK OF CONSUMER BEHAVIOR IN HOSPITALITY AND TOURISM

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marke...

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Bibliographic Details
Other Authors: Dixit, Saurabh Kumar 1979- (Editor)
Format: Book
Language:English
Published: LONDON NEW YORK Routledge, Taylor & Francis Group 2017
Subjects:
Hospitality industry > Handbooks, manuals, etc. > Customer services
Tourism > Handbooks, manuals, etc. > Customer services
Consumer behavior > Handbooks, manuals, etc.
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