Analytics in Smart Tourism Design Concepts and Methods

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand a...

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Bibliographic Details
Other Authors: Xiang, Zheng (Editor), Fesenmaier, Daniel R. (Editor)
Format: Book
Language:English
Published: United State Springer 2017
Series:Tourism on the Verge
Subjects:
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