GOOD FOOD, GREAT BUSINESS HOW TO TAKE YOUR ARTISAN FOOD IDEA FROM CONCEPT TO MARKETPLACE

GOOD FOOD, GREAT BUSINESS HOW TO TAKE YOUR ARTISAN FOOD IDEA FROM CONCEPT TO MARKETPLACE

For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this hand...

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Bibliographic Details
Main Author: Wyshak, Susie (Author)
Format: Manuscript Book
Language:English
Published: San Francisco, California Chronicle Books 2014
Subjects:
Food industry and trade > United States
Cottage industries > United States
Small business > United States
Online Access:Click Here to View Status and Holdings.
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040 # # |a TOH  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD9000.5  |b .W923 2014 
100 1 # |a Wyshak, Susie  |e author 
245 1 0 |a GOOD FOOD, GREAT BUSINESS  |b HOW TO TAKE YOUR ARTISAN FOOD IDEA FROM CONCEPT TO MARKETPLACE  |c susie wyshak 
264 # 1 |a San Francisco, California  |b Chronicle Books  |c 2014 
264 # 4 |c ©2014 
300 # # |a 256 pages  |c 21 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 246-247) and index 
520 # # |a For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused. 
526 0 # |a HTC684  |b HM241  |5 HM 
526 0 # |a Food Marketing Management  |b Bachelor Science in Tourism Management (Hons)  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Food industry and trade  |z United States 
650 # 0 |a Cottage industries  |z United States 
650 # 0 |a Small business  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=923716 
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