GOOD FOOD, GREAT BUSINESS HOW TO TAKE YOUR ARTISAN FOOD IDEA FROM CONCEPT TO MARKETPLACE

• Main Author: Wyshak, Susie (Author)
• Format: Book
• Language: English
• Published: San Francisco, California Chronicle Books 2014
• Subjects: Food industry and trade > United States; Cottage industries > United States; Small business > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 256 pages 21 cm
• Bibliography: Includes bibliographical references (pages 246-247) and index
• ISBN: 9781452107080

For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.