Strengthening Crisis Communication WITH ETHAN BECKER
The first kind refers to Ethos (disposition or character - who you are and how you come across), the second - Pathos (persuasion through means of emotions such as excitement, fear, hope - seen as the most powerful aspect of communication), and the third, Logos (argument or discourse - persuasion thr...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Putrajaya
Razak School Of Government
2014
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| Series: | RSOG SEMINAR SERIES
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 520 | # | # | |a The first kind refers to Ethos (disposition or character - who you are and how you come across), the second - Pathos (persuasion through means of emotions such as excitement, fear, hope - seen as the most powerful aspect of communication), and the third, Logos (argument or discourse - persuasion through the means of logic). These three modes of persuasion are seen as crucial to organisation communication as shared by Ethan Becker, President of the Speech Improvement Company at the Razak School of Government's Seminar on Strengthening Crisis Communication. |
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The handbook of crisis communication