Strengthening Crisis Communication WITH ETHAN BECKER
The first kind refers to Ethos (disposition or character - who you are and how you come across), the second - Pathos (persuasion through means of emotions such as excitement, fear, hope - seen as the most powerful aspect of communication), and the third, Logos (argument or discourse - persuasion thr...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Putrajaya
Razak School Of Government
2014
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| Series: | RSOG SEMINAR SERIES
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The handbook of crisis communication