Strengthening Crisis Communication WITH ETHAN BECKER

The first kind refers to Ethos (disposition or character - who you are and how you come across), the second - Pathos (persuasion through means of emotions such as excitement, fear, hope - seen as the most powerful aspect of communication), and the third, Logos (argument or discourse - persuasion thr...

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Bibliographic Details
Main Author: Becker, Ethan (Author)
Format: Manuscript Book
Language:English
Published: Putrajaya Razak School Of Government 2014
Series:RSOG SEMINAR SERIES
Subjects:
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