A STUDY ON THE IMPACT OF PROMOTING MALAYSIA AS A TOURIST DESTINATION TO THE EAST ASIA MARKET (CHINA, HONG KONG, TAIWAN, JAPAN & KOREA)

A STUDY ON THE IMPACT OF PROMOTING MALAYSIA AS A TOURIST DESTINATION TO THE EAST ASIA MARKET (CHINA, HONG KONG, TAIWAN, JAPAN & KOREA)

This study focuses on the impact of promoting Malaysia as a tourist destination to the East Asia market that consists of China, Hong Kong, Taiwan, Korea and Japan.

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Bibliographic Details
Main Author: Noor Fadhiha Mokhtar (Author)
Format: Thesis Book
Language:English
Published: Shah Alam, Selangor UNIVERSITI TEKNOLOGI MARA. FACULTY OF BUSINESS MANAGEMENT 2005
Subjects:
Tourists
Tourist industry > Malaysia
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