Marketing Performativity Theories, Practices and devices
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to wha...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge Taylor & Francis Group
2017
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| Edition: | Document : English : First edition |
| Series: | Key Issues in Marketing Management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing