Marketing Performativity Theories, Practices and devices

Marketing Performativity Theories, Practices and devices

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to wha...

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Bibliographic Details
Other Authors: Mason, Katy (Editor), Kjellberg, Hans (Editor), Hagberg, Johan (Editor)
Format: Manuscript Book
Language:English
Published: New York Routledge Taylor & Francis Group 2017
Edition:Document : English : First edition
Series:Key Issues in Marketing Management
Subjects:
Marketing research
Export marketing
Product management
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