Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been develop...

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Bibliographic Details
Other Authors: Tahir Rashid (Editor), Heinze, Aleksej (Editor), Fletcher, Gordon (Editor), Cruz, Ana (Editor)
Format: Manuscript Book
Language:English
Published: Oxon Routledge 2017
Subjects:
Internet marketing
Internet advertising
Electronic commerce
Social media
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Section I. Introduction. A visual introduction to digital and social media marketing
  • Understanding digital and social media marketing concepts
  • Identifying business needs
  • Section II. Building your digital marketing strategy. Understanding your buyer persona
  • Digital and Social Media Marketing strategy
  • Section III. Operational planning. Campaign planning and project management
  • Developing an effective digital presence
  • Search engine optimisation: strategy implementation
  • Social media
  • Content marketing
  • Paid advertising
  • search, social and affiliate
  • Mobile marketing
  • Measuring brand awareness, campaign evaluation and web analysis
  • Future users, content and marketing.

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