Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been develop...

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Bibliographic Details
Other Authors: Tahir Rashid (Editor), Heinze, Aleksej (Editor), Fletcher, Gordon (Editor), Cruz, Ana (Editor)
Format: Manuscript Book
Language:English
Published: Oxon Routledge 2017
Subjects:
Internet marketing
Internet advertising
Electronic commerce
Social media
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