Digital and Social Media Marketing A Results-Driven Approach
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been develop...
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| Other Authors: | , , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Oxon
Routledge
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201812311520 | ||
| 008 | 181015t2017 -US ag# ##001 #bENG#D | ||
| 020 | # | # | |a 9781138917903 |q hardback |
| 040 | # | # | |a OCLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .D54 2017 |
| 245 | 1 | 0 | |a Digital and Social Media Marketing |b A Results-Driven Approach |c Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz |
| 264 | # | 1 | |a Oxon |b Routledge |c 2017 |
| 264 | # | 4 | |c 2017 |
| 300 | # | # | |a xxv, 319 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a This is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Section I. Introduction. A visual introduction to digital and social media marketing -- Understanding digital and social media marketing concepts -- Identifying business needs -- Section II. Building your digital marketing strategy. Understanding your buyer persona -- Digital and Social Media Marketing strategy -- Section III. Operational planning. Campaign planning and project management -- Developing an effective digital presence -- Search engine optimisation: strategy implementation -- Social media -- Content marketing -- Paid advertising -- search, social and affiliate -- Mobile marketing -- Measuring brand awareness, campaign evaluation and web analysis -- Future users, content and marketing. |
| 520 | # | # | |a Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. |
| 650 | # | 0 | |a Internet marketing |
| 650 | # | 0 | |a Internet advertising |
| 650 | # | 0 | |a Electronic commerce |
| 650 | # | 0 | |a Social media |
| 700 | 0 | # | |a Tahir Rashid |e editor |
| 700 | 1 | # | |a Heinze, Aleksej |e editor |
| 700 | 1 | # | |a Fletcher, Gordon |e editor |
| 700 | 1 | # | |a Cruz, Ana |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=919349 |
| 964 | # | # | |c BOK |d 01 |
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Digital and Social Media Marketing A Results-Driven Approach