ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables...

Full description

Saved in:
Bibliographic Details
Other Authors: Longbottom, David (Editor), Lawson, Alison (Editor)
Format: Book
Language:English
Published: Oxon Routledge 2017
Subjects:
Marketing research > Methodology
Consumers > Research > Methodology
Qualitative research > Methodology
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items