ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables...

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Bibliographic Details
Other Authors: Longbottom, David (Editor), Lawson, Alison (Editor)
Format: Manuscript Book
Language:English
Published: Oxon Routledge 2017
Subjects:
Marketing research > Methodology
Consumers > Research > Methodology
Qualitative research > Methodology
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