ALTERNATIVE MARKET RESEARCH METHODS Market Sensing
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxon
Routledge
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Handbook of qualitative research methods in marketing