Applying Neuroscience to Business Practice

• Other Authors: Alonso Dos Santos, Manuel 1981- (Editor)
• Format: Book
• Language: English
• Published: Hershey IGI Global 2017
• Subjects: Management > Psychological aspects; Marketing > Psychological aspects; Neurosciences
• Online Access: Click Here to View Status and Holdings.

 Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions.Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.