Applying Neuroscience to Business Practice

Applying Neuroscience to Business Practice

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those...

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Bibliographic Details
Other Authors: Alonso Dos Santos, Manuel 1981- (Editor)
Format: Book
Language:English
Published: Hershey IGI Global 2017
Subjects:
Management > Psychological aspects
Marketing > Psychological aspects
Neurosciences
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