Principles of Marketing
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Harlow, UK
Pearson Education Limited
2016
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing