Principles of Marketing

Principles of Marketing

Show other versions (36)

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing...

Full description

Saved in:
Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Parment, Anders (Author)
Format: Book
Published: Harlow, UK Pearson Education Limited 2016
Edition:2nd edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items