CONSUMER BEHAVIOUR Applications in Marketing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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Main Authors: | , , , |
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Format: | Manuscript Book |
Language: | English |
Published: |
Los Angeles
SAGE
[2017]
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Edition: | Third edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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