CONSUMER BEHAVIOUR Applications in Marketing

CONSUMER BEHAVIOUR Applications in Marketing

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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

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Bibliographic Details
Main Authors: East, Robert 1940-, Singh, Jaywant (Author), Wright, Malcolm 1963- (Author), Vanhuele, Marc (Author)
Format: Manuscript Book
Language:English
Published: Los Angeles SAGE [2017]
Edition:Third edition
Subjects:
Consumer behavior
Consumer behavior > Psychological aspects
Consumer behavior > Social aspects
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