CONSUMER BEHAVIOUR Applications in Marketing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
[2017]
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-917471 | ||
| 005 | 201801810287 | ||
| 008 | 180703s2017 CAU af| b#001 #deng|D | ||
| 020 | # | # | |a 9781473919501 |q paperback |
| 020 | # | # | |a 9781473919495 |q hardcover |
| 040 | # | # | |a UKM |b eng |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.32 |b .E274 2017 |
| 100 | 1 | # | |a East, Robert |d 1940- |
| 245 | 1 | 0 | |a CONSUMER BEHAVIOUR |b Applications in Marketing |c Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele |
| 250 | # | # | |a Third edition |
| 264 | # | 1 | |a Los Angeles |b SAGE |c [2017] |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xii, 350 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous ed.: 2008 |
| 504 | # | # | |a Includes bibliographical references (p. [300]-339 and indexes. |
| 520 | # | # | |a Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Consumer behavior |x Psychological aspects |
| 650 | # | 0 | |a Consumer behavior |x Social aspects |
| 700 | 1 | # | |a Singh, Jaywant |e author |
| 700 | 1 | # | |a Wright, Malcolm |d 1963- |e author |
| 700 | 1 | # | |a Vanhuele, Marc |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=917471 |
Consumer behaviour applications in marketing