CONSUMER BEHAVIOUR Applications in Marketing

CONSUMER BEHAVIOUR Applications in Marketing

Show other versions (2)

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

Saved in:
Bibliographic Details
Main Authors: East, Robert 1940-, Singh, Jaywant (Author), Wright, Malcolm 1963- (Author), Vanhuele, Marc (Author)
Format: Book
Language:English
Published: Los Angeles SAGE [2017]
Edition:Third edition
Subjects:
Consumer behavior
Consumer behavior > Psychological aspects
Consumer behavior > Social aspects
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
Item Description:Previous ed.: 2008
Physical Description:xii, 350 pages illustrations 23 cm
Bibliography:Includes bibliographical references (p. [300]-339 and indexes.
ISBN:9781473919501
9781473919495

Similar Items